VIRTUAL EVENTS
The New Standard in Tracking Customer Data
Hard-coded events should be the exception, not the norm. Virtual Events retroactively name and manage any customer interaction without touching your codebase.
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![Decouple Analytics from Code Icon]()
Decouple Analytics from Code
Accelerate time to insight without waiting for deploy cycles. Virtual Events have no implementation overhead and are completely retroactive, so you have immediate access to data when new questions arise. Implement and iterate 10x faster.
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![Make Changes Without Breaking Your Tracking Code Icon]()
Make Changes Without Breaking Your Tracking Code
Virtual Events are modifiable, deletable, and extendable without altering your codebase, throwing out “old” data, or munging data downstream.
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Trust Your Data
How Virtual Events are defined automatically propagates across your entire system. Always have access to what an event means, who defined it, and when it was last updated. Never dig through your site’s HTML or reference an outdated tracking plan again.
Introducing Virtual Events
Virtual Events are the foundation for next-generation customer data infrastructure:
- Need new events to answer questions? Retroactively define Virtual Events.
- Site changes shouldn’t mean broken data. Merge old and new events so your data keeps up with your company’s growth.
- Need a
View PageandView Signup Pageevent? You shouldn’t need two api calls for the same data point.
Hard-Coded Events | Virtual Events |
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Hard-Coded Events
- Tied to your codebase
- Only available once you start logging
- Updating data results in complete loss of old data
- Hard to scale because metrics and products change
- Outdated, static tracking plan
Virtual Events
- Decoupled from codebase
- Fully retroactive
- No permanent data loss
- Grows with your business; dynamic
- Living, modifiable tracking plan
Easy-to-Use
Our virtualization tools allow anyone to get insights in minutes:
- Point-and-Click Editor: Event Visualizer allows you to codelessly create new Virtual Events
- Retroactive Definitions: Virtual Events apply across the entire dataset so new questions can be answered immediately
- Virtual Properties: Combine different property values and renamed properties to create updated key-value pairs
Improve Operational Efficiency
Ensure your company is operating off of shared context:
- Flexible: Easily modify, merge, or create definitions as your KPIs change and your business evolves
- Controlled: Collaboration is easy – any update applies retroactively, across the entire platform so you can operate with a trusted, unified set of definitions. Spend time talking about decisions, not who has the correct dataset.
- Organized: Our living event dictionary keeps your Virtual Events, cohorts, and properties organized and complete with business context
Featured Content
Thousands of companies choose Heap for automatic, retroactive insights. Companies like Naturebox, Sur la Table, Microsoft, and Harman trust Heap to deliver insights fast.
Learn more about how Heap's unique infrastructure powered Naturebox's data team »“We chose Heap because we wanted more flexibility so that we could learn and adapt to what worked best for us.”
David Lee, VP Engineering
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