Hard-coded events should be the exception, not the norm. Virtual Events retroactively name and manage any customer interaction without touching your codebase.
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Accelerate time to insight without waiting for deploy cycles. Virtual Events have no implementation overhead and are completely retroactive, so you have immediate access to data when new questions arise. Implement and iterate 10x faster.
Virtual Events are modifiable, deletable, and extendable without altering your codebase, throwing out “old” data, or munging data downstream.
How Virtual Events are defined automatically propagates across your entire system. Always have access to what an event means, who defined it, and when it was last updated. Never dig through your site’s HTML or reference an outdated tracking plan again.
Virtual Events are the foundation for next-generation customer data infrastructure:
View Page and View Signup Page event? You shouldn’t need two api calls for the same data point.
Our virtualization tools allow anyone to get insights in minutes:
Ensure your company is operating off of shared context:
Thousands of companies choose Heap for automatic, retroactive insights. Companies like Naturebox, Sur la Table, Microsoft, and Harman trust Heap to deliver insights fast.
Learn more about how Heap's unique infrastructure powered Naturebox's data team »“We chose Heap because we wanted more flexibility so that we could learn and adapt to what worked best for us.”
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