For years, analytics vendors required writing
track('event') for each interaction. But this has become too brittle, making it hard to move fast and trust data. Heap autocaptures a complete customer dataset and lets you flexibly model it with Virtual Events.
We believe analytics is a problem rooted in data, not visualization. We strive to make data painless. Because we automatically capture everything and let you virtualize events after-the-fact, anyone can start analyzing in minutes. No code required.
Heap auto-captures a complete view of the customer from web, mobile, and 20+ cloud tools: clicks, submits, taps, swipes, emails from Marketo, transactions from Shopify, user fields from Salesforce, and much more.
Shipped a new signup flow and it broke your
“Sign Up” event? Just change your Virtual Event, and it will retroactively update everywhere it’s used, including Heap’s behavioral analytics and your warehouse.
Never lose context as your business grows. Provide up-to-date metadata on each important raw data point so you can trust your data.
“Heap is the only tool I’ve encountered that lets everyone instantly answer business questions.”