The New Standard in Tracking Customer Data

Heap lets you automatically capture every user interaction from web, mobile, and cloud services: clicks, submits, transactions, emails, and much more. You can then analyze it all retroactively. No tracking code required.

The Era of track(‘event’) is Over

For years, analytics vendors required writing track('event') for each interaction. But this has become too brittle, making it hard to move fast and trust data. Heap autocaptures a complete customer dataset and lets you flexibly model it with Virtual Events.

The Life of a Virtual Event






Autocapture Behavioral Data

  • Automatic Data Capture
    Codelessly capture every click, tap, change, swipe, and pageview.
  • One-Click Integrations + Robust APIs
    Enrich behavioral data from external sources.
  • Complete and Retroactive Dataset
    As new questions arise, the complete, raw data is there ready to be analyzed after-the-fact.
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Built for People Who Love Data

We believe analytics is a problem rooted in data, not visualization. We strive to make data painless. Because we automatically capture everything and let you virtualize events after-the-fact, anyone can start analyzing in minutes. No code required.

A Complete Customer Dataset

Heap auto-captures a complete view of the customer from web, mobile, and 20+ cloud tools: clicks, submits, taps, swipes, emails from Marketo, transactions from Shopify, user fields from Salesforce, and much more.

Virtualize Events Flexibly

Shipped a new signup flow and it broke your “Sign Up” event? Just change your Virtual Event, and it will retroactively update everywhere it’s used, including Heap’s behavioral analytics and your warehouse.

Increase Trust in Your Data

Never lose context as your business grows. Provide up-to-date metadata on each important raw data point so you can trust your data.

“Heap is the only tool I’ve encountered that lets everyone instantly answer business questions.”

Alan D’Souza
Alan D’Souza, Director of Product Analytics

Within days of signing up for Heap, Lending Club found insights that drove massive improvements in conversion.

Read customer stories from Sur La Table, Lending Club, Crunchbase and more »

Featured Content

Virtual Events: Making Data-Driven Decisions a Reality

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Why Data Virtualization is an Analytics Game Changer

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Heap Infrastructure and Data Virtualization: Dan Robinson on the Data Engineering Podcast

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