With retention, you can answer questions like "After users install our mobile game, how often do they come back and start a new game?" You can split your users into cohorts based on when they complete an action (in this case, the "Install App" event). This lets you visualize how engagement and time-to-activation change over time.
You can also see how retention changes for different user types. Are you better retaining users from a certain country or referral source? Marketing teams can determine which ad campaigns lead to the most loyal users. Product managers can measure how retention changes across mobile and web form factors.
Heap captures every user interaction with no extra code.
Unify all your customer data from any source for cross-silo answers.
Define analytics events by simply performing the action yourself.
Search for any user and see every action they've ever done.
Figure out where and when users drop off in a multi-step process.
Direct SQL access to your retroactive Heap data. No ETL required.