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Introducing Virtual Events

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BEHAVIORAL ANALYTICS

Understand Your Customers’ Behaviors

Iterate quickly as you dig deep into customer behavior – analyze any event, segment, or property.

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  • Retroactive Analytics

    Discover anything from your website or app – retroactively. With Heap, everything is measurable and any data point is ready for analysis.

  • Empower Your Team To Be Data Driven

    Increase the number of data-driven decisions within your organization. Heap gives your entire organization instant access to data.

  • Reduce Time to Insight

    Virtual Events have less overhead in implementation and data maintenance. Your team can spend more time making decisions, not mucking around with data.

Increase Conversion Rate

Funnels lets you see every action before a conversion: identify drop-off, decrease friction, and improve your site's conversion rate.

  • Compare funnels across different user segments, device types, or attribution channels
  • Measure the effectiveness of your A/B tests – automatically capture experimentation variation data, device type, ad campaigns, and more
Increase Product Engagement & Retention with Dynamic Cohorting

Create segments of users by filtering for real time behavior and historical actions. Combine user activity with user attributes like vertical, contract value, first touch attribution, and more to create complex personas in your analysis.

  • Track product engagement and feature adoption over time to determine which features deprioritize
  • Optimize for LTV, not just acquisition
  • Measure retention across user segments
Advanced Attribution

Find the channels with the highest return. Rather than focusing on first or last touch, Heap captures every touch to help companies understand which channels drive conversions, higher order values, and repeat customers.

  • Behavioral Attribution: Tie in touchpoints like opening email, reading blog posts, or watching videos
  • Change behaviors, channels, and conversion events on the fly – without developers

Thousands of companies choose Heap for automatic, retroactive insights. Companies like LendingClub, Microsoft, and Harman trust Heap to deliver insights fast.

Learn more about how Opploans eliminated friction in the customer experience »

“Heap enabled us to identify and eliminate friction in the customer experience. When Heap showed us, with specificity, how the fourth step in our funnel was broken, we were able to make meaningful improvements to our pre-pop experience. This resulted in a seven-figure lift in new issued principle annually”

Matt Gomes
Matt Gomes, Director of Marketing

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